David Gauntlett, professor of Media at Westminster University, and co-founder of Social Spaces, introduced me to LEGO SERIOUS PLAY as a tool for helping people share their ideas through making. David has been working professionally with LEGO for some time, using LEGO for research and engagement and in helping to think around many of the concepts he wrote about in his important book Making is Connecting published earlier this year.
Thanks to David a year ago LEGO SERIOUS PLAY donated several boxes of LEGO to the Travelling Pantry. The Travelling Pantry worked for 6 months giving free workshops to people in communities around the country…. Travelling 20,000 miles and working with well over a 1,000 people. Since the Travelling Pantry project has been completed we have continued to use LEGO in a variety of contexts and settings to a further 800 people (approx) and wanted to feed back some of our experiences.
What is LEGO SERIOUSPLAY?
LEGO SERIOUS PLAY is a methodology that LEGO have developed to use ‘making’ as a way of co-developing business strategies. From their website:
“The underlying values of LEGO SERIOUS PLAY include the belief in the potential of people, and also the belief that everyone within an organization can contribute to the discussion, solutions, and outcomes…. It is a language, a communication tool and a problem solving methodology”
How we use it at Social Spaces
The LEGO SERIOUS PLAY methodology is well developed in business settings and they have made their work and ideas open source (you can download their paper here). However, with the Travelling Pantry we wanted to take the simplest version of this methodology into communities to see how it would work in this new setting, to share ideas and create a collective vision for communities. We wanted to see if it worked as part of a set of new activities we had designed which used tangible objects to collaborate and co-design.
We usually do the lego activity early in the workshops. Participants are asked to make a small model of ‘something they would like to see more of in the community’. This usually takes about 10 minutes. Participants are asked to share their idea with the group in turn.
What we have noticed during these workshops
- Often people are surprised by the request to make something with what they think of as toys. This usually leads quickly to delight and conversations and joking follows while people make their models. This isn’t just about being offered LEGO, but about being offered any sort of materials to make something with. Most communities are usually offered only verbal and written tools to communicate their ideas.
- Community meetings often favour boldness – sometimes leaving shyer people at the edges – which is both unhelpful and a waste of creativity and ideas. With the LEGO activity all members have an opportunity to share their ideas, with a visual prop to help them communicate what they mean.
- While people share their ideas, other participants are often surprised at the warmth and optimism of these ideas, which frequently ask for more neighbourliness and beauty in their neighbourhood. People get to know each other at quite a deep level through this sharing process.
- Once the models have been shared participants are asked to place their model on a single table in order to start to build up a collective vision of what they would like to see more of in their communities. This is a very important and positive step.
- Taking photos of individual models with their description cards and loading them onto a spaces on the internet gives the opportunity to share with others not at the workshop some of the ideas in a very visual way.
- Making a model really does reach parts of the brain that other activities don’t. We have also found that doing the LEGO after a short talk on inspiring case studies stimulates the creative process and helps people think about their communities in a different way.
- We have researched and thought long and hard but haven’t been able to find any other materials which offer such quick access to 3D model making as LEGO, particularly in this community setting.
Most common themes....
So many original, unusual and interesting ideas.... And also tons of wonderful gardens, bridges and community created new spaces!
You can see all the Travelling Pantry models here.

Points to note
Respect
Respectful framing of this activity if very important. Communities are often dealing with difficult, complex or emotional situations so it is vitally important that this activity be framed to ensure that the fun ‘methodology’ not be confused with not taking people and their concerns seriously, in effect be seen to be taking them too lightly....
Taping into people’s imaginations
While being respectful of difficulties and concerns we are normally very clear also about the purpose of the activity being to tap into their imaginations and build a positive collaborative vision of the future, rather than cataloguing issues.
Different contexts need different framing
If you are using the activity as a rich research tool in a consultation, in a focus group … or using it to stimulate ideas and problem solving, we have found that some careful framing is needed in these different contexts.
One example of different context is that following a workshop I did for Forever Manchester, they have been using the activity in their Focus Groups with good effect! More pictures of their focus groups can be seen here.
If you are a community that thinks they might like to use LEGO to develop their ideas I would suggest coming to one of our workshops to see how it works in practice. If you haven’t been to one of our workshops but are keen to try it straight away please contact me and I can send you some notes that might be useful. If you are introducing this activity into an an existing group where you are a member yourself, can require some confidence, and having a sound understanding of why you want to introduce it, possible reactions and planned outcomes can be helpful.
And if you are using LEGO SERIOUS PLAY thinking and methods please do give them credit in your activities – it has taken them years to develop this important methodology, they have generously made it open source … and I am sure that they will be delighted to see it used for social good … as well as see it continue to be tested so widely and thoroughly in communities through Social Spaces.
BIG THANK YOU!
I would like to offer a huge thank you to LEGO and David Gauntlett on behalf of Social Spaces for supporting us and for helping us and the communities we have been working with to get inspired and active in making our communities better places to live!
Recent Comments