We are big fans of Theory of Change thinking. It’s a planning methodology originally designed by the Aspen Institute which helps you break down big visions and goals into small steps - working backwards to consider what pre-conditions are necessary for each step to be successful. You also document your assumptions along the way. It is used increasingly in US by funders as an evaluation framework – you can measure different points more easily.
We’ve been using TOC in a number of different ways:
- In community workshops. Our activity helps groups to think about what the essential small steps that need to be taken (usually the social ones), and often lead people to come up with some really imaginative solutions to getting their projects unstuck.
- Theory planning based on our research. We have studied over 100 innnovative local projects to understand how they designed and managed change.
Now we are looking at developing a third use – this one to collaboratively gather learning and help people iterate on their change plans.
With the Collaborative
3D Mapping activity we developed we are using the highly visual mapping process
to gather knowledge from a group of people – insights that can be surfaced and
shared within a group wishing to start a project from resources they already
have.
Working in collaboration with Social Spaces Belgium - a research group based at the Media Arts Design Faculty in Genk – we have developed a proto-type methodology to collaboratively gather learning and insights from a group of people who have already developed a project. Essentially mashing together Social Spaces Genk's participatory mapping - Map-it - technology, Theory of Change principles, open source icons from the amazing The Noun Project, plus collaborative participatory methodologies, we intend to help develop a new way of collective learning.
Would you like to help us test it?
Principles
In any project designed and implemented, different members of the group have different roles, make different observations and often come to different conclusions. We are constantly trying to make sense of our experiences and learn form them. What can happen is that we come to conclusions based on small sets of information. In trying to get a broader picture to evaluate what happened, what worked etc, we often rely on interviews and a single person analyzing and reporting the results. Or we have open meetings to go over progress or achievements without a significant structure to document our ideas and conclusions. The shortcomings of these methods is that it relies on one person to reveal insights. A common problem in qualititive research is that we all have our own knowledge bases and experiences through which we interpret our observations. This can lead to criticisms of bias - but more importantly it doesn't capitilise on the collective knowledge bases that could be drawn together to reveal unusual, and perhaps more acurate, insights and learning. And sadly, people don't seem to read reports anymore. Knowledge therefor needs to be more collaboratively built, more digestable and more accurate if it is going to help us make better decisions when designing change.
How TOC MAP-it will work
As a group a TOC diagram will be drawn to document what happened on a project. Using sheets of icon stickers the process will surface observations, draw out pre-conditions, discuss alternative view points and help the group to analyse and draw out collective insights together. The icon stickers provide a visual language so that the diagrams are more readily understood by the participating group (and others who will want to understand it from a distance) and will work also as research prompts to aid the facilitation process. These charts with visual references will also serve to make different TOCs more comparable by creating a common framework. The second stage will be to draw a revised TOC for a future iteration of the project – gathering the collective learning from the first stage not just into a list of observations, but rather a critical, analysed and disciplined strategy and framework for doing things better.
Why we think its important?
The literature on business is now dense with advice on how to avoid business failure by working to different sets of rules. But it is hard to find much writing about other types of initiatives - either within a community or a non-business based organisation. We think that we need some smarter ways of designing change and learning more collectively and transparently in the social sector.
Business researchers and writers often come at the issue from different perspectives and research projects into the subject, but there are a number of books I have read recently which, although they offer very different advice overall, share some key messages:
Don’t borrow a lot of money to start your business.
Bootstrap, work with what you have, certainly in the beginning. It’s a great constraint for ingenuity, it means that you own your work 100%, you won’t hire too many people before you need them … and most importantly it gives you the freedom to work iteratively.
"Don’t rely on others to fund your idea, imitate creatively, keep value higher than price, pivot often, and more." The Rebel Entrepreneur (by Jonathan Moules)
Be disciplined
Observe, measure … base your decisions on lessons emerging from your actions.
"When faced with uncertainty ... not look primarily to other people, conventional wisdom, authority figures, or peers for direction; they look primarily to empirical evidence. They rely upon direct observation, practical experimentation, and direct engagement with tangible evidence. They make their bold, creative moves from a sound empirical base." Great by Choice (by Jim collins & Morten Hansen)
Work iteratively
Eric Ries – author of The Lean Startup – calls it pivoting, but it is basically testing, assessing and deciding about changing direction or persevering with your plan.
In The Rebel Entrepeneur Jonathan Moules has a detailed chapter called ‘Don’t get hung up on the business plan’, while in Rework (by Jason Fried & David Heinemeier Hansson) there are essays entitled ‘Learning from mistakes is overrated’, and 'Planning is guessing’.
What all these ideas do is attempt to bust myths around the visionary entrepreneur, living off his wits and intuition, walking into a bank with a 100 page business plan, which he then follows to the letter to a life of success and glory. Some estimate that 1 in 3 businesses fail within the first 3 years.
Some of the strategies around planning are new – some of them, such as being disciplined and more informed about decision-making, are much older and feel more like common sense - but they do challenge some common assumptions about innate brilliance and instinct - many of them we seem to have adopted in the community and social sectors. Research shows that many successes come from testing and thinking methodically and carefully.
What I find particularly interesting is a lot of it feels like applying research principles to business, which makes perfect sense. Try something, observe and measure, change and begin your learning cycle again. It’s a classic Action Research cycle and what design thinking folks also called rapid prototyping, live testing etc - which is what we are doing with TOC MAP-it.
Would you like to help us test the methodology (while we also help you too)?
We are obsessive testers and we test in real life situations. We don’t believe that doing something once or twice is enough. Really useful new methodologies - *that work* - need testing in many different places and contexts … with lots of different people. That’s why we have tested our community workshop activities in over 80 communities.
We know for example that with this TOC MAP-it we will likely start out with 3-4 times more icons that we will find we generally need once tested.
Have you recently completed a project and know there are things you want to learn? Email me if you are a community group or funding-limited organisation and would like to have a free experimental mapping session!
{Note: We can only do free sessions at the moment where they can fit around our exisiting work and committments ... and in and around London areas. Organisations with regular amounts of funding should ask for an estimate.}



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