Ecoloove as a company sees itself as as business concept based on micro loan and social entrepreneurship. The goal for Ecoloove is to offer mainly women a safe and ecological way of using a toilet facility and at the same time offer women in rural areas a business opportunity.
During 2006, 665 million Indians conducted their excretory needs in the open; polluting water bodies near their dwellings. This means that rivers and other water bodies get overfed with pollutants and other pathogens. By multiplying the yearly production of feaces (50 kg) and urine (500 liter) per person the scale of the sanitary waste that reaches rivers and streams is a Himalayan one. Additionally, the lack of sanitary facilities are particularly acute for women.
Women are a particularly vulnerable group. Due to cultural modesty they are unable to relieve themselves in the open. They can only do so under the cover of darkness - in the early morning or the late night. They suffer the risk of rape due to distant toilet visits, so they hold on all day which also leads to urinary tract infections – which untreated, can reach the kidneys and cause serious illness. This is particularly a problem during pregnancy.
A lack of toilet facilities also contributes to not having the possibility to engage in daily work freely. The woman gets dependent on her husband for support – inequality. Equality comes as number three of the UN’s Millennium Development Goals. As number seven: “Environmental Sustainability” which again includes sanitation. According to the UN every dollar invested in sanitation generates nine dollars back to the country in the form of increased health, increased education, increased working capability among the citizens and better economical development. But among all a better water quality will be achieved.