Change Behaviour

14: Brandon drew inspiration from Ed Maibach's quote "sometimes the best was to change behaviour is to change the place where the behaviour [15] is occurring"
15: The construction equipment is meant to speak to the force required to compel change in such fundamental structures.
16: Ed's word "place" became "environment" in my mind, environment implies something very basic, the leaves of the tree are represent that basic component.

Ed Maibach is the Director of the Climate Change Communication at George Mason University.
Brandon Page works creatively for the social marketing agency Worldways.

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