"This climate crisis is so interwoven with habits and patterns that are so entrenched, the elected officials in both parties are going to be timid about enacting the bold changes that are needed until there is a change in the public's sense of urgency in addressing this crisis," Gore said. "I've tried everything else I know to try. The way to solve this crisis is to change the way the public thinks about it."
Private contributors have already donated or committed half the money needed to fund the entire campaign, he said. While Gore declined to quantify his contribution to the effort, he has devoted all his proceeds from the Oscar-winning documentary "An Inconvenient Truth," the best-selling companion book, his salary from the venture capital firm Kleiner Perkins Caulfield & Byers and several international prizes, such as the 2007 Nobel Peace Prize, which add up to more than a $2.7 million. Paramount Classics, the documentary's distributor, has pledged 5 percent of the film's profits to the group, and some of the money raised through the 2007 Live Earth concerts will help the campaign, along with Gore's proceeds from an upcoming book on climate change."
I think it is called putting your money where your mouth is... very impressive!
Read more on this at the Huffington Post